In today’s society of consumerism and fast fashion it’s hard to separate right from wrong. A lot of companies in the fashion industry are trying their best to go green. Or are they?
H&M is one of those corporations that is known all over the world as a fast fashion company releasing multiple collections a year. Not so long ago they launched their H&M Conscious label in an attempt to convince their consumers they’ve turned things around and are working towards a more sustainable future. However when you take a closer look at the labels it only says 100% organic cotton. In contrast to their green labels the new additional labels are red. These explain the principles of slow fashion to raise awareness of what sustainable fashion really looks like.
